Kettle Brand Chips
It all started with a guy selling produce and other health foods out of the back of his van. Sound familiar? We here at Mike Hudson have a certain kinship with Kettle Brand Foods and bond over our similar beginnings. More than that Kettle Brand Foods history shows us success is achieved by embracing change. A pioneer in the natural food movement, over the last 35 years Kettle Brand Foods has been able to remain successful by staying true to their core vision: To make a snack using the freshest, all-natural ingredients, to create intensely flavored, wonderfully craveable potato chips you can feel good about eating. Kettle Brand Chips are made from real potatoes grown in small family farms in and around Oregon. Each farm has their own unique story of environmental stewardship and shows a strong commitment to responsible and sustainable agriculture. It’s no surprise to see Kettle Brand Chips partner with farmers with such high standards. They themselves have made a profound commitment to run an environmentally responsible company for years. So how does a chip company stay not only profitable but popular during a time when many consumers are shying away from “unhealthy” snacks? Well, that’s the brilliant part. Kettle has always maintained their position as the All-Natural Chip, and branded its product as the alternative to other potato chips. They also offer their customers something that up until recently their competitors did not; complete transparency. After all, the first ingredient in a bag of potato chips should be potatoes, right? Kettle Brand Chips were marketing their product as “clean label” before “clean label” was a thing. They continue to remain relevant and in tune with consumer taste. With new and exciting flavors coming out on a regular basis it’s hard to resist. Great taste, all natural, sustainably produced, what more could you ask for?