In 1945 Herbert Moeller and Leon Rubin, two businessmen living in New York City, observed a void in the US foreign food market and founded Atalanta Trading Corporation. They started by importing Polish hams and quickly expanded into Frozen seafood. Much of Atalanta’s early success centered on its ability to grow relationships within the international community. The Atalanta Corp. grocery department was officially formed in 1971. They began importing Celebrity Mushrooms from Taiwan. They also introduced Del Destino, a line of tomato products imported from Israel, Romania, and Spain. Over the years, they have grown their selection of imported products to include charcuterie, accompaniments, and an extensive line of cheeses.
In the beginning, Leon and his partner Herbert never considered adding cheese to their portfolio. But in the early 1950s, they could not deny the opportunity that existed in the market and began importing Argentinian Edam Cheese. In 1965, they gained exclusive rights to import all Polish cheeses. In 1990, they conducted their first business in Italy and began introducing Pecorino Romano, Grana, and Parmigiano Reggiano. Today Atalanta is the largest privately held food importer in the United States.
We work closely with Atalanta to ensure our offering is current and attractive to our niche market of customers here in Northern California.